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Channel: Real Estate Relativity » customer relationship management
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Satisfied customers are more loyal than delighted customers

This research paper focusing on the hotel industry indicates that although delighted customers have generally positively views of brands, a satisfied customer will more likely take action supportive of...

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Value based CRM aligning marketing IT and finance functions

This article discusses values-based CRM concepts in regards to aligning marketing, IT, and financial functions. An interesting point made by the authors [F]ocusing just on the ability of IT to support...

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Recent research on social CRM principles

Following is a series of research articles focusing on social CRM. These articles explore different facets of the concepts underpinning social CRM. Interactive digital advertising versus interactive...

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Mobile app ecosystem allows real estate brokerages to deliver excellent...

Over the last year or so there’s been an ongoing and well-publicized debate between proponents and opponents of real estate property listing aggregators and whether brokerages have ceded too much...

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Consumer experiences with retail set consumer expectations in real estate

Before a consumer decides to purchase a home (whether first time buyer, move up buyer, etc) how many times has he or she purchased products via Amazon, Zappos, iTunes, or visited Target or an Apple...

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